Gareos · Web Platform Case Study by Creative Mantra

A deep-dive case study from Creative Mantra, the Mumbai-based AI and software agency, on how we designed and built the Gareos web platform from discovery through launch. Includes the design system, engineering stack, performance work and outcomes.

What's inside

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Case Study · Brand Identity · 2023

Gareos Streamlining
the Brand

Back to Work

Discover how our design and development team transformed Gareos's digital presence with a comprehensive brand identity system, a custom AI/ML dashboard, and a fully responsive web platform delivering real-time insights and a 4× conversion uplift.

Brand Identity AI/ML
Gareos

Scope of Work

What we delivered, end to end

01

UX Design

Keeping the target audience at the core, the UX design was crafted using the KISS principle simple, intuitive flows that reduce friction and guide users naturally through every interaction.

Wireframes Prototyping User Testing

02

UI Design

Colors, typography, and illustrations were designed to suit the brand's character built on a component-based design system in Figma so every screen is consistent, scalable, and handoff-ready.

Design System Figma Illustrations

03

Development

Our developers built the platform with a mobile-first approach at the core performant, accessible, and production-ready. Lighthouse 98/100, sub-1s LCP, and zero layout shift out of the box.

Next.js Mobile-first Performance

Background

Revolutionising a brand through AI-driven intelligence

Industry Technology & SaaS
Location
Canada 🇨🇦
Year 2023
Client Alex Morgan
Services Used
Brand Identity UI/UX Design AI / ML Web Development
View Live Site

Project Goals

Enhance the digital presence meaningfully

Every goal was defined up front with the client so the entire team stayed aligned from kick-off through delivery.

01

Strengthen Online Presence

Create a polished, authoritative digital presence that builds trust with new visitors and communicates the brand's value within seconds of landing.

02

User-Centric Experience

Design every touchpoint around real user behaviour reducing drop-off, improving onboarding clarity, and making the path to conversion as frictionless as possible.

03

Highlight Key Features

Surface the product's most powerful capabilities front and centre through clear visual hierarchy, interactive demos, and storytelling that connects features to real-world outcomes.

04

Promote Partnerships

Build dedicated sections for partner programmes and integrations, signalling to ecosystem players that Gareos is open for collaboration and enterprise-grade co-selling.

Research

Listening before designing

We engaged a broad audience spanning professionals aged 25–40 through moderated interviews, usability surveys, and competitive analysis to pinpoint exactly what users wanted and where existing solutions fell short.

The research phase ran for two weeks and shaped every design decision that followed from information architecture to micro-interaction patterns and onboarding copy.

40+

Interviews

200+

Survey Responses

8

Competitors Audited

Key Takeaways

Diverse User Base

Users ranged from tech-savvy founders to non-technical executives the design had to work for everyone without dumbing anything down.

User Onboarding Clarity

60% of drop-offs happened in the first three steps. Simplifying onboarding flow was the single highest-impact improvement we could make.

Highlight Key Features

Users couldn't articulate the product's core differentiators after visiting the old site. Feature visibility needed a complete rethink.

Seamless User Journey

Every step from discovery to conversion needed to feel continuous no dead-ends, no confusion about what to do next.

User Flow

Mapping the journey, step by step

User stories and a flow map show exactly how a visitor moves from first landing to becoming an active user.

User Journey 5 Steps
01
Homepage 01

Browse Products

Visitor arrives and explores the full product catalogue.

02
Product Detail 02

Choose Product

Clicks through for a deeper look at capabilities.

03
Lead Generation 03

Register

Fills sign-up form, triggering the lead sequence.

04
Dashboard 04

Get Access

Receives credentials and enters the personalised dashboard.

05
Feedback 05

Rate Experience

Submits rating, feeding into our improvement loop.

Timeline & Workflow

12 weeks, zero surprises

A clearly phased workflow kept every team research, design, and engineering moving in sync. Each phase had defined outputs, a review gate, and a named owner so nothing slipped between the cracks.

Team Involved

Project Stats

Solutions

Fonts & Design System

The brand tokens & design components

Colour Palette

Fonts

Screens

The finished interfaces

Result

From fragmented to iconic in 12 weeks

Gareos saw a 4× uplift in conversion rate within the first 60 days of launch. The centralised brand system reduced design-to-production time by 70%, while real-time AI insights allowed their leadership team to make faster, more confident decisions.

The project positioned Gareos strongly for their Series A raise, with investors citing the polished brand and platform maturity as key factors in their decision.

4×

Conversion uplift

98

Lighthouse score

12wk

Delivery

Project result

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