01 / 01 · Brand principle
“Sell the vibe first. Sell the specs second. In talent booking, the artist page is the pitch.”
BMT Agency
Design brief · 2024–2025
← All case studies + UI/UX & Software · 2024–2025 · bmtagency.in
Client · Team Innovation (BMT Agency) Talent Booking Platform · Mumbai · 2024–2025
Booking Mumbai’s event scene, without the WhatsApp.
Digitize the fragmented, opaque process of booking entertainment in Mumbai. Curate a verified talent roster with transparent pricing, replace open-ended DMs with a structured inquiry system, and build a professional platform that reads as institution — in a category that had never looked like one.
Exclusive artists on the roster
30+
DJs, singers, tribute acts, themed live experiences
Engagement window
10-week
2024–2025 · Mumbai
Buyer set
Weddings → Corporate
Colleges · nightlife venues · festival slots
Pricing range
₹50k → premium
From college gigs to festival slots
Scope
What we were hired to build.
BMT — Book My Talent — is a Mumbai-based talent management and artist booking agency representing DJs, musicians and live performers across India. We designed and built the web presence at bmtagency.in — the storefront through which event organisers, corporate planners, wedding curators, colleges and nightlife venues discover artists, browse portfolios and book performances.
How we planned
Vibe first, specs second.
The site had to do two jobs at once — showcase 30+ exclusive artists like actual talent (not a spreadsheet), and make booking effortless for a diverse buyer set spanning ₹50,000 college gigs to premium corporate and festival slots. Discovery mapped the buyer journey by occasion type (wedding, corporate, club night, festival, private event) and built the IA around that rather than around genre taxonomy. Artist pages were designed to sell the vibe first and the specs second.
How we delivered
Artist pages that read as institution.
An artist roster with rich profiles — DJs, singers, tribute acts and Bollywood-themed experiences like Chandni Bar Night and Bollywood Reimagined 2.0 — each with visuals, past-event context and a direct enquiry path. Booking flows tuned for high-intent event enquiry with occasion, date and budget captured up front, so the BMT team walks into the call already informed.
What we learnt
The artist page is the pitch.
In talent booking, the artist page is the pitch. Investing in on-page presentation — imagery, past-event proof, personality — moved enquiry quality far more than any traffic tactic.
How the client improved
A qualified enquiry flow, not a WhatsApp thread.
BMT’s roster of 30+ exclusive artists now lives on a single professional storefront that reflects the seniority of the acts they represent — turning what used to be a WhatsApp-and-Instagram conversation into a qualified enquiry flow across weddings, corporates, festivals and nightlife.
Stack · in receipts
The engagement, in one page.
Client
Team Innovation
Parent company of BMT Agency
Palette
Night Obsidian + Electric Yellow
Dominant dark · trust signal on action
Typography
Cormorant Garamond
Reads institution, not spreadsheet
Signature acts
Chandni Bar Night · Bollywood Reimagined 2.0
Bollywood-themed live experiences
Night Obsidian dominant palette with Electric Yellow trust-signal. Cormorant Garamond typography. WordPress build for editorial pace, with occasion-first IA (wedding, corporate, club, festival, private) that lets the BMT team walk into every call already informed.
Next case
ISKCON Kopargaon — a sanctuary that reads as reverent, not marketed.
The digital home for an ISKCON temple near Shirdi — darshan timings, festival calendar, seva registration and streamlined donation flows. A temple website that feels like the temple, not a WordPress theme.
Have something worth building?
You THINK, We BUILD.
Send a paragraph about what you’re building to hello@creative-mantra.com. We reply within 24 hours with next steps and, for qualified scopes, a fee letter within four working days.